Here's a little quote I found inspiring today.
"If you want success, be unique." from Natalie Massenet, the founder of Net-a-Porter, a fashion company.
I totally agree with Natalie because if you do what everyone else is doing, there's no particular reason for people to pick you. You need to stand out!
Now, that doesn't necessarily mean that you should create something new or unique. You can be different in your marketing, brand voice, or simply have better customer support.
If you're different, you'll get people's attention easier. If the difference is beneficial, they're much more likely to go with your solution.
What do you think about this? Do you have any favorite quotes? Let me know in the comments, I'd love to discuss!